Audemars Piguet This maxim two heads is better then one is vividly exemplified as we take a look at the founding, development, and continuous escalation of one of the most prestigious watch brands in the world – Audemars Piguet Watches. As its name signifies, the company was founded in 1875 when Jules-Louis Audemars partnered with Edward-Auguste Piguet to design and produce complicated watches. While Mr. Audemars focused on producing movement design, Mr. Piguet took care of the financial and marketing facet of the business. As the company progressively flourished and grew, their fame spread and before long the Audemars Piguet watches became synonymous with unique and brilliant innovations which took the watch making world by storm: the Chiming Minute Repeater, Jumping Hours and Chronographs. In 1949 Audemars Piguet introduced a new line of ultra-thin watches which, although simple, were widely successful due to its aura of elegance and grace. But perhaps what Audemars Piguet is most famous for and what truly revolutionized the watch making industry was their creation of the Royal Oak collection of watches. Launched in 1972, the Royal Oak watches, and later its offshoot the Royal Oak Offshore watches, introduced to the world the concept of luxury stainless steel watches (which has further evolved into forged carbon). Running the gamut of sporty to dressy, simple automatic to grand complications, this collection is by far the most popular and sought after amongst watch fans the world over. Easily discernible by its famous octagonal bezel adorned with the eight hexagonal screws, the Royal Oak and Royal Oak Offshore editions continue to retain their celebrated place of honor despite the passage of years which have brought forth many new models and designs. The collections have numerous limited edition variations which celebrate and honor many different people and events including the Montoya, Jay Z, Polaris, T3, Team Allighi, and Shaq. In 2007, the company also created the Jules Audemars Clinton Foundation Equation of Time, a highly complex watch featuring astronomical displays, to offer its support to the Clinton Foundation which assists in global issues such as health, poverty, and education. Empowered with the same determination and creativity, Audemars Piguet continued to design and produce a stunning array of technological innovations and world firsts such as the first self-winding ultra-thin wristwatch with tourbillon, the Dual Time, the Star Wheel, and, of course, their constant passion towards producing the worlds thinnest and highly complex watches. Situated in the verdant and serene Vallée de Joux, this venerated watch brand is composed of several other distinguishable collections, aside for the Royal Oak watches and Royal Oak Offshore watches, which have gained worldwide acclaim, and not just for its mechanical marvels, but also for its delightful design and creative craftsmanship. The Jules Audemars – a classic collection; the magnificent Millenary watches line; the Deva and the Promesse to satisfy the demand for complicated watches with a feel for the feminine. Audemars Piguet is one of the oldest watch companies to remain under the ownership of its founding family. And over the span of its 135 years of manufacturing, their dedication to quality and performance has never wavered; quite the contrary, it has only intensified with the passage of time. As they say “That which is good, does not remain good; but becomes better”.
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