PaneraiWith danger and death permeating the air, where victory and defeat are contingent on precise timing, when the Royal Italian Navy at war depends on instruments of exactitude to guide and assist them through battle, they rely on no one else but Panerai. Sounds dramatic – but its true!
Panerai was founded in 1860 by Giovanni Panerai, a Florence based watchmaker who developed high precision mechanisms. His grandson Guido continued in his path, maintaining the Panerai commitment to quality and professionalism. Thus, in the 1930’s the Royal Italian Navy, taking note of their exceptionality, turned to Panerai to supply them with their horological needs and beyond. Panerai’s collaboration with the Royal Italian Navy lasted over 50 years and resulted in many innovative technologies, intense research, and superior advancements. Focusing on the military’s needs, the Radiomir and Luminor collections evolved, which appropriately incorporate highly luminous materials, resistance to deep water levels, and a large neat face for easy legibility.
In 1993 Panerai turned it’s face to the public. Although at first shrouded in obscurity, Panerai was soon thrust into the daylight, literally! Sylvester Stallone, famed actor, purchased a Panerai in Rome and wore it during the film “Daylight”. And in 1995 the ‘Slytech’ watch with Stallone’s signature on the back was premiered. After that, Panerai was propelled into stardom!
In 1997 the Richemont Group acquired the Panerai company and further evolved it into a luxury brand encapsulating the best of Haute Horology. The Panerai watches are created with much thought and attention to detail as evident in their Historic, Manifattura, Contemporary, and Special Edition lines. The dial, composed of ‘sandwiched’ layers with luminous hands and hour markers, provides for high visibility; the crown with its protective locking mechanism is invaluable to keeping the watch water resistant; the cases, made from highly durable materials such as steel and titanium, offer resilience and resistance in even the most severe situations.
“Judge not the cover, but what’s inside”. Well, in this case judge both – and be amazed. The simple, yet sophisticated, case delicately conceals the highly advanced complications encased therein – a true balance of fashion and function. Producing many of its watches as special editions and in limited quantity, Panerai maintains it’s stronghold on the industry, leaving the watch world breathlessly awaiting their next issuance.
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